GHD PLATINUM + Hair Straightener - Pink

A professional performance flat iron with predictive technology for stronger hair & 2x more color protection.*

Ultra-zone predictive technology monitors heat 250x per second, recognizing the thickness of your hair and speed at which you are styling to maintain the optimum temperature of 365ºF with no extreme heat.

*vs. original gold styler. In a test of 128 consumers, significantly more consumers agreed that new ghd gold was better for leaving hair sleeker, smoother, shinier and healthier looking